Pay per click marketing can be an excellent way to obtain
traffic for your web site. Google Adwords is the best know
program but many programs are now available. Basically, you
pay for each click to an ad that you create. These ads are
shown on others web sites and are designed to market your
product or service. I highly recommend adding Tracking URLs to
any site that uses pay per click marketing. With tracking and
the information provided from Google you can determine your
sales and what your net income is per click. For example,
after a trial period say one month just calculate the profit
per click. With this information you will know if you can
afford to continue your PPC marketing campaign. You will also
be able to do an equal and balanced comparison of different
PPC marketing vendors to determine which works best for you.
Remember, keep your eye on the bottom line and never pay more
per click than you make.
You may have heard stories about companies putting their business in front of 80%+ of Internet users in as little as 24 hours. You may already know of your competitors that appear on all of the major search engines. And you want to get in on it, but aren’t sure where to begin?
You’ll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns to maximize the Return on Investment (ROI). It also delves into more advanced topics affecting advertisers today, including contextual advertising (getting your website listed on thousands of websites without paying a penny), localized search (targeting a specific local area through search engines), and click fraud (how to protect yourself against it).
The book offers detailed reviews on over 20+ major search engines, including tips and advice on how to get the most out of each one. You also get unbiased reviews of the top Pay Per Click tools and three appendices including an extensive Pay Per Click Glossary and Recommended Resources to help your business grow. Finally, the book offers tips, techniques, and ideas contributed by 14 top experts in the industry on how you can improve your search engine advertising efforts.
